Blog Posts
Out latest thoughts and ideas on all things related to business and sales relevance.
The World of Sales Demands Change Part 1
In this thought provoking article, Lloyd Lofton L.U.T.C. explores the actual ramifications of the Internet replacing the Sales Rep as the source of product information. He clearly […]
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Content Strategy: The Top Sales Engagement Challenge For 2022
By Lloyd Lofton The TOPO Sales Engagement Leadership Report released in December 2020 focused on the innovative practice of sales engagement across high-growth sales teams […]
Read MoreConversational Intelligence for sales teams – always a requirement for more effective selling.
Check out the Sales Tech Talk with Stephanie Johnson. She walks us through SalesTalk, a dynamic tech product that enables sales teams to be conversationally […]
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Forrester’s June 8 report on Conversation Intelligence is a real eye opener! “Conversation intelligence is undergoing an AI-fueled” renaissance
A recent Forrester report on how Artificial Intelligence (AI) is fueling a renaissance of Conversational Intelligence is one of the most impactful I have read […]
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Sports and Selling . . . As others have said, “so alike and yet so very different”.
In Tennis, points are scored on every serve and the game mainly relies on the skill and technique of the players. In Football, the strategy […]
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“SALES RELEVANCE” – the newest category of Sales Enablement
The recent Unicorn success of Balto.ai is drawing attention to a new category in Sales Enablement Tools –Sales Relevance – which has far greater benefits […]
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The Evolution of Sales Enablement Technologies
I have been in the Sales Enablement space since the beginning – CRM Magazine even called me the “Father of CRM” and Brock Control Systems […]
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What If You Never Had to Update Your CRM Again?
Would you walk home from the store carrying all your groceries when a digital Uber is offering you a free ride? I founded the first […]
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Leveraging Your Call Recording with Call Mapping
Recognizing the limitations of their CRM, many companies have adopted Call Recording to give them critical insights into what is happening in their sales calls. […]
Read MoreINTEGRATES WITH INDUSTRY LEADING SOLUTIONS
